LANDING PAGE

Be found and understood by the people who matter.

You have something real and almost nobody knows it exists. A practice whose waiting list was built entirely by word of mouth. A restaurant people find by walking past it. Software that fixes something people are still doing by hand in a spreadsheet. What's missing isn't a brand system or a strategy deck. It's one page a stranger can land on, understand in ten seconds, and know what to do next. That's a complete outcome, not a down payment on the real website you'll build later.

Where this sits

There's a gap in what's available. On one side sits the template builder or the freelance quick-turn: fast, inexpensive, and it tends to announce itself. Stock photograph of a team that isn't your team. A headline that would fit any business in your category. On the other side, a design studio running a full brand campaign, genuinely excellent work, six to eight weeks of it, priced from five figures up. We work in between, and on purpose. The craft standard is the studio's. The scope, the timeline, and the price are not. What you're buying is real judgment about type, motion, and restraint, delivered in weeks instead of months. What you're not buying is the awards-submission piece with a custom 3D pipeline and a quarter of production behind it. If that's what your project actually needs, we'll tell you so rather than sell you this.

What you get

  • One page, six to eight sections, built to be understood in the first ten seconds.
  • Responsive from phone to desktop, with one motion pass that guides the eye instead of decorating the page.
  • A working way to reach you: a contact email, or a scheduling link through a service like Cal.com or Calendly.
  • The search foundation search engines and AI assistants need to read your business correctly.
  • Your domain connected, deployed live, and hosted securely.
  • Two rounds of revisions before launch.

Everything below is defined in plain language: what each option is, what it changes, and where the line falls. What each one costs is on the pricing page.

What these terms mean

Pages

What counts as a page, what makes one cost more than another, and how anything you add connects back to the main one. Everything beyond the base page lives in the same navigation, as a real destination a visitor can click to.

The page itself
One page, six to eight sections, one continuous scroll. There is a navigation bar, and its links are anchors that move you down the same page rather than off to separate destinations. A section is a self-contained band of that page: the hero, what this is, the offering, the proof, the human behind it, how to get in touch. Which ones you get depends on what your business actually needs, ordered the way a stranger needs them rather than the way you'd explain it to someone who already knows.
Simple page
A page that is mostly words. About, FAQ, privacy, terms. One layout, read top to bottom, nothing in it that reacts to you.
Standard page
A page with repeating structure. A services list, a menu, a portfolio grid, a team page. Every item needs its own treatment, and all of them have to hold together as a set once they're side by side.
Interactive page
A page that does something rather than shows something. A booking system embedded in it, a form that runs across several steps, filtering across a set of items, a live map. There's logic behind it and not just layout, and logic has to be built and then tested against the ways people actually use it.
How many you can add
Four beyond the base page, maximum. Past that it stops being a landing page and turns into a website, which is a different project with a different shape and a different price.That ceiling isn't a policy we bend, because the promise of this tier only holds at this size. It's also not a dead end. The build sits on the same foundation as our larger work, so growing later is an extension of what you already own rather than starting over.

Content and imagery

What you bring, what we make, and what happens when you have neither.

What you supply
Copy, or the points you want the copy to make. Your logo and whatever brand assets exist. Photography. The practical facts of hours, location, and how to reach you. Access to wherever your domain is registered. When all of that is sitting ready on day one, the timeline holds. When it isn't, that is almost always the thing that moves it.
Copy written for you
If you'd rather not write it, we interview you, draft it, and revise it with you until it sounds like you rather than like a website. Add about a week to the schedule.
Direction, if you don't have one
Plenty of businesses arrive with no settled type, color, or feel. We work one out with you and put it in front of you as a style tile before a single section gets built. You approve that direction while it's still a small thing to change, which is how the look gets settled early instead of argued about the week before launch.
Imagery
If you don't have photography, we can generate imagery for the page, or tell you what kind of shots would work if you'd rather take your own. Generated imagery gets treated as real production work: art-directed, iterated, and matched to the type and color around it. It is not prompted once and dropped in.Both routes take real studio time, which is why the working allowance below matters.
The working allowance
Discovery, direction, imagery, and copy all draw from one fixed block of studio time, set in your brief before anything starts. It's a specific number and you'll know what it is. If something you ask for would run past it, you hear that before the work happens rather than in an invoice afterward.

Motion and video

Where ordinary motion ends and a video build begins. That line is what changes the shape of the project.

The motion pass
Included in every build. How things enter, how the page answers a scroll, how one section hands off to the next. Motion that carries meaning and walks the eye down the page instead of decorating it. It gets designed once, for the page as a whole, rather than bolted onto each section as an afterthought.
Scroll-driven video
An entirely different thing: video or a frame sequence that scrubs forward and back under your thumb as you scroll, the way a product reveal does. It needs frame extraction, re-encoding, separate variants for phone and desktop, and a still fallback below a certain screen size. That's its own build, not a bigger motion pass.If you've seen it on a car or phone launch page and want that, this is the thing you're describing.
Why video changes things
Video is heavy, and what comes out of a camera or a generator is never what should be sent to a browser. It's routinely five to ten times larger than it needs to be. Compacting it is real work: cutting frame rate, re-encoding, serving something smaller to a phone on a train than to a laptop on office wifi. Even done well, a page carrying real video moves far more data on every single visit, and that is what lands it in a different hosting tier.

Hosting and your domain

Where the page lives, who owns what, and how you leave if you ever want to.

What hosting covers
We host on our own infrastructure rather than handing you an account and a password to look after. That covers deployment, uptime, and keeping the page live and loading securely. Security is handled the moment your domain is connected properly, so it isn't a task sitting on anyone's list. The first year comes with the build.
Standard hosting
For a normal page: text, photography, the motion pass. The overwhelming majority of builds sit here and never move off it.
Media-heavy hosting
For pages doing real work with images, or carrying one well-optimized scroll sequence. A gallery, a reel, a portfolio with actual weight to it. A single sequence, properly compressed, still serves fine from standard infrastructure. It simply moves more data month after month, which is why it sits one tier up from Standard hosting.
Cinematic hosting
For pages built around several scroll sequences, or footage too dense to compress down without wrecking it. Past a certain weight the page stops being servable from standard infrastructure at all. The heavy assets move to storage built for exactly that job while the page itself stays where it is. Different architecture, not a bigger allowance.
Connecting your domain
Wherever your domain is registered, whether that's Squarespace, GoDaddy, or somewhere you set up years ago and haven't logged into since, we'll need access to its settings so we can point it at our hosting and get your site live there. You keep ownership of the domain and the registrar account the entire time. We never register it in our name and we don't hold it.Buying and renewing the domain stays yours. It's a few dollars a year and it should stay in your name.
Leaving
If you want to move, you take the code and the domain records with you, on request, at no charge. There's no lock-in and nothing to unwind.

Forms and contact

How people reach you, and the point where a form stops being simple.

The contact path
Included: one working way to reach you. A contact email, or a scheduling link through something like Cal.com or Calendly if you'd rather people just book the time themselves.
When a form gets bigger
Several steps. Questions that change depending on earlier answers. Routing to different people based on what someone picked. Anything that has to write into a system you already run. All of that is an interactive page rather than a contact path, and it gets scoped as one.

Editing it yourself, after handoff

Two genuinely different levels of control, depending on how much you expect to change.

Self-serve editing
Log in, change the text, swap an image on a section that already exists. This is what keeps your hours, your prices, and your copy current without anyone having to call us. What it won't do is add new kinds of pages or rearrange the structure. The page keeps the shape it was designed as.Set up at handoff rather than during the build, for technical reasons on our end.
Content Engine
For when the site is genuinely going to keep growing. New items added over time, several people editing, a proper media library, things scheduled to publish while you're asleep. That's a real system rather than an edit button, and it gets scoped on a call, because what it needs to hold varies enormously from one business to the next.

After launch

What happens when you need something changed six months from now.

Care blocks
Blocks of studio hours you buy when you actually need them. No subscription, no card sitting on file, nothing quietly charging you in a month where nothing needed doing. Work starts within three business days of you asking, and hours you don't use stay good for a year.
If it becomes regular
If you find you're changing things often enough that buying blocks one at a time stops making sense, that's an ongoing arrangement and we'll scope it together.

Every one of these has a price on the pricing page.

How it runs

  1. Formative

    Conversation and brief

    We talk about what the page has to do and who it has to do it for. That conversation becomes a written brief: the scope, the working allowance, what you're supplying, what we're making. Nothing starts until you've read it and said yes to it.

  2. Formative

    Direction

    Type, color, and treatment, shown to you as a style tile before a single section gets built. You approve the direction here, while it's still a tile and not a finished page. This is the cheapest moment there will ever be to change your mind, and we would much rather you did it now.

  3. Architectural

    Concept in the portal

    The work goes up in your own project portal. A real place with a link, not a PDF attached to an email thread that forks three ways. You leave comments directly on the page, on the thing you're reacting to, so nobody has to decode which section paragraph four meant.

  4. Architectural

    Build

    The approved direction becomes the real page. Responsive, motion pass, contact path, search foundation, all of it.

  5. Calibrated

    Two rounds of revisions

    A round is a batch of changes gathered up and applied together, not a single note fired off on a Tuesday. Two are included. If a third turns out to be genuinely necessary, we tell you what it costs before doing it rather than after.

  6. Legible

    Launch

    Your domain connected and live, analytics running. We walk you through what you have and how to get to it. Two to three weeks from brief to this point, assuming your materials arrived when you said they would. Add a week if we're writing the copy.

  7. Legible

    The honest conversation, if it's needed

    Sometimes it becomes clear partway in that what you need is bigger than what this tier can responsibly deliver. A real application rather than a page. A full brand system. A production with a budget behind it. When that happens we say so directly, instead of stretching the scope thin and handing you something disappointing on schedule. Sometimes it means moving up to a prototype engagement with us. Sometimes it means pointing you at someone whose work costs more and is the right call anyway. Either way you hear it early, while it's still useful to you.

What this isn’t

This isn't a full website build. If you need a dozen pages, a blog, user accounts, or a store, that's a different project and we'll scope it as one. It isn't brand identity from scratch either. We'll settle a direction with you and make it real on the page, but a full identity system with its own rules and guidelines is separate work. And your page won't be a copy of the one you're reading. This site is deliberately elaborate, because showing range is the job it has to do. Yours gets built to do your job instead, which usually means something calmer and more direct.

Still deciding between tiers, or wondering what a project actually costs? See how the tiers differ and what a project costs on the FAQ page.

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